Graphics Guidelines
AFC maintains strict guidelines for using its product nomenclature and corporate logo. Deviations from the guidelines contained herein must be approved by the Tyco/AFC marketing team.
Correct Use of AFC Corporate Logo
The AFC corporate logo can be used in a variety of approved ways. Our logo sheet contains 1 and 3 color logos in a variety of sizes. The logo can be sized as needed.
The 1 color logo must appear in one of the following colors:
- Black
- White
- Blue: PMS 2738
The 3 color logo is blue and red with the lettering "AFC Cable Systems" done in black.
The approved use of the logo is in the stacked format as shown above, with the words AFC Cable Systems stacked underneath the bird. The font used in the logo is Trajan Bold. To use the logo in any other way, approval must be obtained from AFC’s marketing department.
Other Printing Specifications:
Process Color Match
See below for the two different specifications for printing the AFC logo with process colors.
Printing AFC logo on white (with process colors):
AFC Red: 100% Magenta (M) + 100% Yellow (Y) + 10% Black (K)
AFC Blue: 100% Cyan (C) + 70% Magenta (M)
Print type in solid black.
Reversing AFC logo out of black (with process colors):
AFC Red: 100% Magenta (M) + 100% Yellow (Y)
AFC Blue: 100% Cyan (C) + 70% Magenta (M) + 3% Black (K)
Type knocks out to white.
Line Art and Photographs
Camera-ready line art is available for all our cable products. AFC provides two types of line art. One is a close-up of each cable with callouts identifying the sections in the interior of the cable (FIGURE 1). The other is a drawing of a coil of cable (FIGURE 2).
Figure 1
Figure 2
Line art is available in camera ready or digital format upon request. You can download digital versions of the line art from the AFC website (www.afcweb.com/coopreg.html). In addition, 5 x 7 photos of all AFC’s cable products are available upon request in black and white and color.
If you have questions about the program, please send e-mail to
Coop Program Support.
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